Year after year, two rival universities - Corvinus University of Budapest and the Budapest University of Technology and Economics - organize a rope pulling competition on one of the main bridges of Budapest, Hungary. Our task was to promote the event online in a very effective and cost efficient way.
(Mielőtt téged húznak meg…) :)
Our plan was to create a Facebook campaign where competitors could pull the rope by liking the rival universities' Facebook Page. By the end of the competition we built a fanbase of more than 10 000 fans and the word has spread even more about the event.
At the end of the promotion, there was an offline rope pulling competition as well, held for the fans to compete in real life.