BME-Budapest University of Technology and Economics
Nerds? Geeks? Sometimes it's way cool to be a real cubehead.
Even more if you would like to join the Civil Engineer University in Budapest.
In this case if you have a cube body as well you are the perfect candidate join and build great things.
In the campaign we use real cubeheads - dudes and dudettes - to reach the graduating cubeheads.
The main platforms:
- Highlight series(Why it's worth to be a civil engineer?)
- Facebook posts
- Google AdWords and Facebook Ad campaigns
- PR materials and campaign
- Creative flyers (offline supplementary materials paper cubeheads with activation message in them)