Ilcsi - Burning Cover

The only time when bronze is better than gold, is when it comes to sun tanning.

We created a simple but effective Facebook campaign for Ilcsi’s Tomato Suntan Cream using only Facebook’s cover photo.
We used a picture of a sunbathing woman, where in the beginning she was pretty pale, but after 14 days – thanks to the hot summer days and Ilcsi’s magical product – she turned out to be a perfectly tanned beach lady.