ING Cézanne

ING Hungary was the main sponsor of the Cézanne exhibition at the Museum of Fine Arts, Budapest.
Our task was to create an online promotion for the event.

We created a Facebook application where fans could become artists themselves, at least for a couple of weeks. We asked them to re-imagine black and white Paul Cézanne artworks with a fun online coloring tool, or if someone found more inspiration in taking pictures, they could upload a self-made paraphrase of a chosen painting. The best pictures became part of the exhibition and were showcased on LCD TV-s at the Museum.