All parents have dreams about what life they expect for their children, when they grow up. Attend college? Own a brand new car? Have a great wedding? Or own a nice apartment in the city? ING wanted to develop an application that helps these dreams become reality; they wanted to show the importance of saving funds for specific life goals.
We’ve created a dream planner Facebook application where fans could play around with these thoughts and figure out what their family needs to put aside in order to reach their goals. At the end of the process, ING offered fans a solution for their financial plans.