TEQBALL is a brand new game on the market, already tested by some of the biggest names in soccer around the World. In 2015, a university focused campaign was launched by Coca Cola Hungary, and Brandlift was assigned to plan and execute the social media elements of the campaign.
So, we created a Facebook App to promote the tournament, where every college and university could test themselves in this brand new sport. The core function of the app was recruiting teams to the first TEQBALL CUP, brought to you by Coke Funiversity.
To reach people on the go, participants could vote on mobile platforms too.
Go, TEQBALL TEAMS, go!