BME-Budapest University of Technology and Economics
Nerds? Geeks? Sometimes it's way cool to be a real cubehead. Even more if you would like to join the Civil Engineer University in Budapest. In this case if you have a cube body as well you are the perfect candidate join and build great things. In the campaign we use real cubeheads - dudes and dudettes - to reach the graduating cubeheads.
The main platforms:
  • Website
  • Animations
  • Highlight series(Why it's worth to be a civil engineer?)
  • Facebook posts
  • Google AdWords and Facebook Ad campaigns
  • PR materials and campaign
  • Creative flyers (offline supplementary materials paper cubeheads with activation message in them)